The Conventional Wisdom Is Often Wrong. Crime

Giants Are Not What We Think They Are. The Same Qualities That Appear To Give Them Strength Are Often The Sources Of Great Weakness.

Nothing Frustrates Me More Than Someone Who Reads Something Of Mine Or Anyone Else's And Says, Angrily, 'i Don't Buy It.' Why Are They Angry? Good Writing Does Not Succeed Or Fail On The Strength Of Its Ability To Persuade. It Succeeds Or Fails On The Strength Of Its Ability To Engage You, To Make You Think, To Give You A Glimpse Into Someone Else's Head—even If In The End You Conclude That Someone Else's Head Is Not A Place You'd Really Like To Be.

My Father Read Charles Dickens To Us As Children, And At The End Of Virtually Every Novel He Would Choke Up And Start To Cry - And My Father Never Cried. It Always Made Me Love Him All The More.

Starting Epidemics Requires Concentrating Resources On A Few Key Area. The Law Of The Few Says That Connectors, Mavens, And Salesman Are Responsible For Starting Word-of-mouth Epidemics, Which Means That If You Are Interested In Starting A Word-of-mouth Epidemic , Your Resources Ought To Be Solely Concentrated On These Three Groups. No One Else Matters.

Once A Musician Has Enough Ability To Get Into A Top Music School, The Thing That Distinguishes One Performer From Another Is How Hard He Or She Works. That's It. And What's More, The People At The Very Top Don't Work Just Harder Or Even Much Harder Than Everyone Else. They Work Much, Much Harder.