Our Office Acts Like A Kind Of

If You Have This Reputation You Can Sit Back And Endure It, Or You Can Try To Do Things With It.

When Shopping Was Still Connected To The Street It Was Also An Intensification And Articulation Of The Street. Now It Has Become Utterly Independent - Contained, Controlled, Surveyed.

When Air Conditioning, Escalators, And Advertising Appeared, Shopping Expanded Its Scale, But Also Limited Its Spontaneity. And It Became Much More Predictable, Almost Scientific. What Had Once Been The Most Surprising Became The Most Manipulated.

There Are Essentially Two Possibilities. One Is To Be, Shall We Say, An Average Architect And Do The Same Thing Everywhere. The Other Is To Let Yourself Be Inspired And Even Changed By The Unique Qualities Of The Place Where You're Building. We Always Try To Take The Second Approach.

Find Optimism In The Inevitable.