If You Build A Great Product Or

In Seattle You Haven't Had Enough Coffee Until You Can Thread A Sewing Machine While It's Running.

I’m A Big Fan Of All-you-can-eat Plans, Because They’re Simpler For Customers.

When [competitors Are] In The Shower In The Morning, They're Thinking About How They're Going To Get Ahead Of One Of Their Top Competitors. Here In The Shower, We're Thinking About How We Are Going To Invent Something On Behalf Of A Customer.

We're Not Competitor Obsessed, We're Customer Obsessed. We Start With The Customer And We Work Backwards.

What's Dangerous Is Not To Evolve.