One Way To Sell A Consumer Something

Marketing Yourself To A New Person Often Involves Being Charismatic, Clever And Quick-but Most Jobs And Most Relationships Are About Being Consistent, Persistent And Brave.

Optimism Is The Most Important Human Trait, Because It Allows Us To Evolve Our Ideas, To Improve Our Situation, And To Hope For A Better Tomorrow.

So Sure, Start With A Slogan. But Don't Bother Wasting Any Time On It If You're Merely Going For Catchy. Aim For True Instead.

Decide, Before You Start, That You're Going To Change Three Things About What You Do All Day At Work. Then, As You're Reading, Find The Three Things And Do It. The Goal Of The Reading, Then, Isn't To Persuade You To Change, It's To Help You Choose What To Change.

If You Want Customers To Hear About You, Make Something Worth Talking About.