One Emphasis Of My Research Has Been

We Have Associations To Things. We Have, You Know, We Have Associations To Tables And To - And To Dogs And To Cats And To Harvard Professors, And That's The Way The Mind Works. It's An Association Machine.

Endlessly Amused By People's Minds.

Employers Who Violate Rules Of Fairness Are Punished By Reduced Productivity, And Merchants Who Follow Unfair Pricing Policies Can Expect To Lose Sales.

Doubts Are Suppressed By Groups... But Remember That The Internal Incentives That Shape How The Group Perceives Risks And Rewards May Be Very Different From The Reality Of The Risks And Rewards In The External Marketplace. Those Incentives Can Distort Risk Perception.

Doubting What You See Is A Very Odd Experience. And Doubting What You Remember Is A Little Less Odd Than Doubting What You See. But It's Also A Pretty Odd Experience, Because Some Memories Come With A Very Compelling Sense Of Truth About Them, And That Happens To Be The Case Even For Memories That Are Not True.