Objectives Are Not Commands; They Are Commitments.

Leadership Is More Doing Than Dash.

Use Feedback Analysis To Identify Your Strengths. Then Go To Work On Improving Your Strengths. Identify And Eliminate Bad Habits That Hinder The Full Development Of Your Strengths. Figure Out What You Should Do And Do It. Finally, Decide What You Should Not Do.

Business Exists To Supply Goods And Services To Customers And Economic Surplus To Society, Rather Than To Supply Jobs To Workers And Managers Or Even Dividends To Shareholders.

The Problem In My Life And Other People's Lives Is Not The Absence Of Knowing What To Do But The Absence Of Doing It.

True Marketing Starts...with The Customer, His Demographics, His Realities, His Needs, His Values. It Does Not Ask, "what Do We Want To Sell?" It Asks, "what Does The Customer Want To Buy?"