None Of Us Always Make The Best

We Can Think About How We Reduce The Pain In Paying. So, For Example, Credit Cards Are Wonderful Mechanisms To Reduce The Pain Of Paying. If You Go To A Restaurant And You Are Paying Cash, You Would Feel Much Worse Than If You Were Paying With Credit Card. Why? You Know The Price, There's No Surprise, But If You're Paying Cash, You Feel A Bit More Guilt.

But Suppose We Are Nothing More Than The Sum Of Our First, Naive, Random Behaviors. What Then?

I Don't Think We Should Go Around Life And Being Miserable All The Time And Feel The Pain Of Paying. It's A Question Of What Categories We Want To Spend More On And What Categories We Want Feel That We Are Spending Too Much On And We Want To Cut Down.

We All Want Explanations For Why We Behave As We Do And For The Ways The World Around Us Functions. Even When Our Feeble Explanations Have Little To Do With Reality. We’re Storytelling Creatures By Nature, And We Tell Ourselves Story After Story Until We Come Up With An Explanation That We Like And That Sounds Reasonable Enough To Believe. And When The Story Portrays Us In A More Glowing And Positive Light, So Much The Better.

If You Get People To Feel That They Are Putting Something, That They Are Creating It And So On, Their Love For The Project Would Increase. The More Something Is Yours, The More You're Willing To Invest In It.