No Matter How Big You Are, Details

Customers Shouldn't Just Think Of Your Business As A Place To Buy A Product Or Use A Service - It Should Be A Fun Place To Be.

We Had An Electrical Fault About 500 Miles Into The Trip And Lost More Than Half Our Fuel. We Had A Fire On The Roof. And Missed Los Angeles By 3,500 Miles At The End Of The Trip And Ending Up In The Arctic In A Snowstorm.

Publicity Is Absolutely Critical. A Good Pr Story Is Infinitely More Effective Than A Front Page Ad.

Have Fun Do Good And The Money Will Come

We Have The Enormous Opportunity In Our Hands To Make A Positive Difference For Business, People, And The Planet.