Never, Ever Rest On Your Laurels. Today's

We Cannot Innovate Without Opening The Door To Havoc.

The Trouble With Much Of The Advice Business Gets Today About The Need To Be More Vigorously Creative Is That Its Advocates Often Fail To Distinguish Between Creativity And Innovation. Creativity Is Thinking Up New Things. Innovation Is Doing New Things... The Shortage Is Of Innovators.

I Don't Believe In Holy Writ. Buy Fifty Books Or Twenty-five Books, Take Three Weeks Off, Read Them And Make Up Your Own Theory. The Fact That You End Up Literally Burning Twenty-two Out Of Twenty-five Books Is Beside The Point.

We Are No Doubt In The Great Age Of The Brand.

As A Consumer, You Want To Associate With Brands Whose Powerful Presence Creates A Halo Effect That Rubs Off On You.