If There Is A Single Tragic Flaw

Forget All The Conventional 'rules' But One. There Is One Golden Rule: Stick To Topics You Deeply Care About And Don't Keep Your Passion Buttoned Inside Your Vest. An Audience's Biggest Turn-on Is The Speaker's Obvious Enthusiasm. If You Are Lukewarm About The Issue, Forget It!

You Can't Think Your Way Out Of A Box; You've Got To Act.

Authority Never Matches Responsibility. That's One Of The Great Myths And Delusions Of All Times. Winning Managers And Individual Performers At All Levels Know That Effectiveness Means Building Your Own Network And Creating Your Own Authority. Those Who Succeed Always Reach Far Beyond Formal Deputation, Take Initiatives, And Take The Heat When Things Go Awry. That's True In The Military In Times Of War, True For 200 Person Manufacturing Firms, And True At Giant Automakers Or Software Companies.

Today Brands Are Everything, And All Kinds Of Products And Services - From Accounting Firms To Sneaker Makers To Restaurants - Are Figuring Out How To Transcend The Narrow Boundaries Of Their Categories And Become A Brand Surrounded By A Tommy Hilfiger-like Buzz.

Public Speaking Is A Skill That Can Be Studied, Polished, Perfected. Not Only Can You Get Good At It, You Can Get Damn Good At It And It Makes A Heck Of A Difference.