My Opinion Is That The Only Two

Unfortunately, People Are Not Rebelling Against Microsoft. They Don't Know Any Better.

Marketing Is About Values. It's A Complicated And Noisy World, And We're Not Going To Get A Chance To Get People To Remember Much About Us. No Company Is. So We Have To Be Really Clear About What We Want Them To Know About Us.

Let Them Know Precisely What You Are Going To Do With Their Data

Innovation Means Saying 'no' To A Thousand Things.

One Way To Drive Fear Out Of A Relationship Is To Realize That Your Partner's Values Are The Same As Yours, That What You Care About Is Exactly What They Care About. In My Opinion, That Drives Fear Out And Makes For A Great Partnership, Whether It's A Corporate Partnership Or A Marriage.