My Opinion Is That The Only Two

Design Is The Fundamental Soul Of A Human-made Creation That Ends Up Expressing Itself In Successive Outer Layers Of The Product Or Service.

When The Sales Guys Run The Company, The Product Guys Do Not Matter So Much, And A Lot Of Them Just Turn Off.

Packaging Can Be Theater, It Can Create A Story

We've Got To Make The Small Things Unforgettable.

Fear Of Failure Falls Away In The Face Of Death.