And We've All Chosen To Do This

Apple Stores Are Intended Not Just To Move Boxes, But To Enrich Lives.

Click. Boom. Amazing!

Focusing Is All About Saying No

Get Closer Than Ever To Your Customers. So Close That You Tell Them What They Need Well Before They Realize It Themselves

It's Like When Ibm Drove A Lot Of Innovation Out Of The Computer Industry Before The Microprocessor Came Along. Eventually, Microsoft Will Crumble Because Of Complacency, And Maybe Some New Things Will Grow. But Until That Happens, Until There's Some Fundamental Technology Shift, It's Just Over.