My First Commercial Was For Miller High

A Non-violent World Has Roots In A Non-violent Diet.

I Started Radio In 1950 On The Lone Ranger Radio Program, A Dramatic Show That Emanated From Detroit When I Was 18 Years Old And Just Beginning College. I Did That For A Couple Of Years.

Songs Used To Be Short, Then They Became Longer, And Now Theyre Getting Shorter. But Otherwise, Music Is About A Beat And A Message. If The Beat Gets To The Audience, And The Message Touches Them, Youve Got A Hit.

Always Be Consistent.

That Something Extra, I Believe, Is A Certain Humanity That Comes From Upbeat And Positive Human Interest Letters And Success Stories. Advertisers Like To Be Associated With Those Qualities.