I Accentuate The Positive And Eliminate The

I Must Have Done About 25,000 Promos.

That Something Extra, I Believe, Is A Certain Humanity That Comes From Upbeat And Positive Human Interest Letters And Success Stories. Advertisers Like To Be Associated With Those Qualities.

For Years Everyone Looked Toward The Demise Of Radio When Television Came Along. Before That, They Thought Talking Movies Might Eliminate Radio As Well. But Radio Just Keeps Getting Stronger.

My First Commercial Was For Miller High Life Beer.

Always Be Consistent.