Most Of Us Understand That Innovation Is

Most Of Us Understand That Innovation Is Enormously Important. It's The Only Insurance Against Irrelevance. It's The Only Guarantee Of Long-term Customer Loyalty. It's The Only Strategy For Out-performing A Dismal Economy.

I Live A Half Mile From The San Andreas Fault - A Fact That Bubbles Up Into My Consciousness Every Time Some Other Part Of The World Experiences An Earthquake. I Sometimes Wonder Whether This Subterranean Sense Of Impending Disaster Is At Least Partly Responsible For Silicon Valley's Feverish, Get-it-done-yesterday Work Norms.

Today, No Leader Can Afford To Be Indifferent To The Challenge Of Engaging Employees In The Work Of Creating The Future. Engagement May Have Been Optional In The Past, But Its Pretty Much The Whole Game Today.

One Doesn't Have To Be A Marxist To Be Awed By The Scale And Success Of Early-20th-cent Ury Efforts To Transform Strong-willed Human Beings Into Docile Employees.

We've Reached The End Of Incrementalism. Only Those Companies That Are Capable Of Creating Industry Revolutions Will Prosper In The New Economy.