People Are All There Is To An

If Customer Ignorance Is A Profit Centre For You, You're In Trouble.

I Live A Half Mile From The San Andreas Fault - A Fact That Bubbles Up Into My Consciousness Every Time Some Other Part Of The World Experiences An Earthquake. I Sometimes Wonder Whether This Subterranean Sense Of Impending Disaster Is At Least Partly Responsible For Silicon Valley's Feverish, Get-it-done-yesterday Work Norms.

For Every Person Who Can Imagine A Possibility There Are Tens Of Thousands Who Are Stuck In The Greased Grooves Of History.

The Single Biggest Reason Companies Fail Is They Overinvest In What Is, As Opposed To What Might Be.

It Doesn't Matter Much Where Your Company Sits In Its Industry Ecosystem, Nor How Vertically Or Horizontally Integrated It Is - What Matters Is Its Relative 'share Of Customer Value' In The Final Product Or Solution, And Its Cost Of Producing That Value.