Most Ideas That Are Successful Are Ludicrously

Once It Is Out Of His Hand The Artist Has No Control Over The Way A Viewer Will Perceive The Work. Different People Will Understand The Same Thing In A Different Way.

Most Ideas That Are Successful Are Ludicrously Simple. Successful Ideas Generally Have The Appearance Of Simplicity Because They Seem Inevitable. In Terms Of Idea The Artist Is Free To Even Surprise Himself. Ideas Are Discovered By Intuition.

In Conceptual Art The Idea Or Concept Is The Most Important Aspect Of The Work

One Should Be Intelligent Enough To Know When Not To Be Too Intellectual

Don’t Worry About Cool, Make Your Own Uncool.