Microsoft's Philosophy Is To Get It Out

Marketing Is Really Theater. It's Like Staging A Performance.

The Characteristics That I Look For When I'm Looking For Really Good Entrepreneurs To Lead Companies Are You Have To Have An Inquiring Mind, You Have To Say There Must Be A Better Way To Do Things, And Now With Technology At A Point Where Everything Is Possible, How Do We Turn The Possible Into The Probable? And It All Starts With A Passion To Do Something Really Well, To Solve A Problem In A Way That's Never Been Solved Before, And To Have Just An Incredible Work Ethic, To Be Persistent.

Steve Jobs Was Not An Engineer: He Was A Brilliant Individual With This Ability To See Around Corners, To See Things That Other People Couldn't See. I've Learned Over The Years In The Apple That There Are Some Really Talented People Who Can Take The Same Evidence, The Same Facts, And Look At Them And See Them In A Way That Interprets Those Facts Entirely Different Than Most People Do.

Steve [jobs'] Brilliance Is His Ability To See Something And Then Understand It And Then Figure Out How To Put It Into The Context Of His Design Methodology - Everything Is Design.

No Great Marketing Decisions Have Ever Been Made On Qualitative Data