Mastery Is Great, But Even That Is

You Can't Think Your Way Out Of A Box; You've Got To Act.

Gandhi And Mandela And Churchill And Jfk And Reagan And Thatcher And Sarkozy And Franklin And Washington Set The Tone To An Incredible Degree-their "personal Style" Was Their "brand." ("it" Starts With Personal Style Of The Tip-top Leadership Team. Sorry To Be Politically Insensitive, But Who Would Give A Hoot About Tibet If It Weren't For The Look And Style Of The Dalai Lama?) Boss At Any Level: You're Either On The "it" Boat-or Not.

Treat The Customer As An Appreciating Asset.

Integrity May Be About Little Things As Much Or More Than Big Ones.

It's This Simple: You Are A Brand. You Are In Charge Of Your Brand. There Is No Single Path To Success. And There Is No One Right Way To Create The Brand Called You. Except This: Start Today. Or Else.