Marketing That Works Is Marketing That People

Take A Chance On Your Own Abilities Clearly, Neither Exaggerating Them Nor Under-assessing Them.

It's Easier To Love A Brand When The Brand Loves You Back.

The Longer You Wait To Launch An Innovation, The Less Your Effort Is Worth.

As An Organization Grows And Succeeds, It Sows The Seeds Of Its Own Demise By Getting Boring.

Hope Without A Strategy Doesn’t Generate Leadership. Leadership Comes When Your Hope And Your Optimism Are Matched With A Concrete Vision Of The Future And A Way To Get There. People Won’t Follow You If They Don’t Believe You Can Get To Where You Say You’re Going.