Marketing That Works Is Marketing That People

Expectations Are The Engines Of Our Perceptions.

It's Easier To Love A Brand When The Brand Loves You Back.

Consciousness Is, Among Other Things, A Spontaneous Exercise In Creativity.

More Time On The Problem Isn't The Way. More Guts Is. When You Expose Yourself To The Opportunities That Scare You, You Create Something Scarce, Something Others Won't Do.

What Could You Measure? What Would That Cost? How Fast Could You Get The Results? If You Can Afford It, Try It. If You Measure It, It Will Improve.