Marketing That Works Is Marketing That People

Hatred Of War Will Not Bring Peace. Only Love Of Peace Will Bring About Those Conditions.

It's Easier To Love A Brand When The Brand Loves You Back.

To Act In An Independent Manner, You Must Begin To Initiate Action That You Want To Occur Physically By Creating It In Your Own Being. This Is Done By Combining Belief, Emotion And Imagination, And Forming Them Into A Mental Picture Of The Desired Physical Result.

The Magical Approach Is Indeed The Natural Approach To Life's Experience. It Is The Adult Version Of Childhood Knowledge, The Human Version Of The Animals' Knowledge, The Conscious Version Of 'unconscious' Comprehension.

More Than Ever, We Express Ourselves With What We Buy And How We Use What We Buy. Extensions Of Our Personality, Totems Of Our Selves, Reminders Of Who We Are Or Would Like To Be. Great Marketers Don't Make Stuff. They Make Meaning.