Marketing Begins Before The Product Is Launched.

Set A Goal, And In Small, Consistent Steps, Work To Reach It. Get Support From Your Peers When You Start Flagging. Repeat. You Will Change.

To Make A Product, To Market An Idea, To Come Up With Any Problem You Want To Solve That Doesn't Have A Constituency With An Otaku, Is Almost Impossible... There's A Hot Sauce Otaku, But There's No Mustard Otaku.

Even Good Excuses, Really Good Ones, Don't Help Very Much. Explanations, On The Other Hand, Are Both Scarce And Useful. And Accurate Forecasts And Insightful Intuition Are Priceless.

We've Greatly Exaggerated The Risk Of Sinking, Without Celebrating The Value Of Swimming.

The First Step Toward Becoming Extraordinary Is, Of Course, To Stop Being Ordinary.