Marketing Begins Before The Product Is Launched.

Marketing Is The Act Of Inventing The Product. The Effort Of Designing It. The Craft Of Producing It. The Art Of Pricing It. The Technique Of Selling It.

The Habit Of Doing More Than Is Necessary Can Only Be Earned Through Practice.

We Need To Care Enough To Connect, To Put Ourselves At Emotional Risk And Play One Note Worth Hearing.

Are You Doing Work Worth Doing, Or Are You Just Doing Your Job?

The Problem With Requiring People To Be Loud And Angry To Get Things Done Is That You're Now Surrounded By People Who Are Loud And Angry.