Marketing Begins Before The Product Is Launched.

Not Changing Your Strategy Merely Because You're Used To The One You Have Now Is A Lousy Strategy.

No Is The Foundation That We Can Build Our Yes On.

The Only Purpose Of Starting Is To Finish

Marketing Tells A Story That Spreads. Sales Overcomes The Natural Resistance To Say Yes.

Human Nature Is To Need A Map. If You’re Brave Enough To Draw One, People Will Follow.