Be Personal. Be Relevant. Be Specific.

If You've Got The Platform And The Ability To Make A Difference, Then This Goes Beyond 'should' And Reaches The Level Of 'must.' You Must Make A Difference Or You Squander The Opportunity. Wasting The Opportunity Both Degrades Your Own Ability To Contribute And, More Urgently, Takes Something Away From The Rest Of Us.

The Thing About Goals Is That Living Without Them Is A Lot More Fun, In The Short Run. It Seems To Me, Though, That The People Who Get Things Done, Who Lead, Who Grow And Who Make An Impact . . . Those People Have Goals.

Will You Succeed Because You Are More Well-rounded Than Others? Because You Fit In Better Than Everyone Else? Bloody Unlikely. We Succeed When We Are Trusted To Be The Best At What We Do.

The Market And The Consumer And Idea Trump The System.

If Failure Is Not An Option, Neither Is Success. Innovation Is Just Repeated Failure Till You Come Up With Something That Works.