Making Promises And Keeping Them Is A

The Resistance Is The Voice In Your Head Telling You To Use Bullets In Your Powerpoint Slides...it’s The Voice That Tells You To Leave Controversial Ideas Out Of The Paper You’re Writing, Because The Teacher Won’t Like Them. The Resistance Pushes Relentlessly For You To Fit In.

I Don’t Think The Shortage Of Artists Has Much To Do With The Innate Ability To Create Or Initiate. I Think It Has To Do With Believing That It’s Possible And Acceptable For You To Do It. We’ve Had These Doors Open Wide For Only A Decade Or So, And Most People Have Been Brainwashed Into Believing That Their Job Is To Copyedit The World, Not To Design It.

Leadership Is Scarce Because Few People Are Willing To Go Through The Discomfort Required To Lead.

The Purpose Of An Elevator Pitch Is To Describe A Situation Or Solution So Compelling That The Person You're With Wants To Hear More Even After The Elevator Ride Is Over.

The Brand Of The Future...is Patient, Consistent, Connected, And Trusted. The New Brand Is Based On The Truth That Only Comes From Experiencing The Product, Not Just Yelling About It. Word Of Mouth Is More Important (by A Factor Of 20) Than Tv Advertising, And The Remarkability Word Of Mouth Demands Comes From What We Experience, Not From Spin Or Taglines Or A Campaign Slogan.