Making Promises And Keeping Them Is A

The Mistake So Many Marketers Make Is That They Conjoin The Urgency Of Making Another Sale With The Timing To Earn The Right To Make That Sale. In Other Words, You Must Build Trust Before You Need It. Building Trust Right When You Want To Make A Sale Is Just Too Late.

Social Networking That Matters Is Helping People Archive Their Goals. Doing It Reliably And Repeatability So That Over Time People Have An Interest In Helping You Achieve Your Goals.

Playing Safe Is Very Risky.

Marketing Yourself To A New Person Often Involves Being Charismatic, Clever And Quick-but Most Jobs And Most Relationships Are About Being Consistent, Persistent And Brave.

The Opposite Of Coherent Is Interesting.