Making Promises And Keeping Them Is A

Surprise And Differentiation Have Far More Impact Than Noise Does.

Seek Out Habits That Help You Overcome Fear Or Inertia. Destroy Those That Do The Opposite.

Incrementalism Ceases To Be A Good Strategy When There's A Cliff On The Route.

Repeating Easy Tasks Again And Again Gets You Not Very Far. Attacking Only Steep Cliffs Where No Progress Is Made Isn’t Particularly Effective Either. No, The Best Path Is An Endless Series Of Difficult (but Achievable) Hills.

Someone Can Always Do Your Job A Little Better Or Faster Or Cheaper Than You Can.