Maintain A Firm Grasp Of The Obvious

If We Can Keep Our Competitors Focused On Us While We Stay Focused On The Customer, Ultimately We'll Turn Out All Right.

... If It's Not Your Style To Stretch And Go The Extra Mile To Make Sure Our Customer Experience Is Great, You're Going To Have An Allergic Reaction To This Company. You Probably Won't Stay. If You Do Try And Stay, But Can't Adapt To The Culture Then It Will Reject You Like A Virus From A Healthy Immune System.

The Balance Of Power Is Shifting Toward Consumers And Away From Companies The Right Way To Respond To This If You Are A Company Is To Put The Vast Majority Of Your Energy, Attention And Dollars Into Building A Great Product Or Service And Put A Smaller Amount Into Shouting About It, Marketing It.

Obsess About Customers, Not Competitors.

You Cannot Make A Business Case That You Should Be Who You Are Not