Learn Continually - There's Always "one More

Strategy Is Figuring Out What Not To Do.

To Follow The Path That Others Have Laid Before You Is A Reasonable Course Of Action; Therefore All Progress Is Made By Unreasonable Men.

It's Not A Faith In Technology. It's Faith In People.

I Don't Think I've Ever Worked So Hard On Something, But Working On Macintosh Was The Neatest Experience Of My Life. Almost Everyone Who Worked On It Will Say That. None Of Us Wanted To Release It At The End. It Was As Though We Knew That Once It Was Out Of Our Hands, It Wouldn't Be Ours Anymore.

Our Goal Is To Make The Best Devices In The World, Not To Be The Biggest.