Leadership Is The Art Of Giving People

We Live In A Vague World. And It Gets Vaguer All The Time. In This Environment, The Power Of The Specific, Measurable And Useful Promise Made And Kept Is Difficult To Overstate.

No Niche Is Too Small If It's Yours.

Most People Have Been Brainwashed Into Believing That Their Job Is To Copyedit The World, Not To Design It.

A Brand That Stands For What All Brands Stand For Stands For Nothing Much.

Good Ideas Come From Bad Ideas, But Only If There Are Enough Of Them.