Leaders Lead When They Take Positions, When

Writing A Book Is A Tremendous Experience. It Pays Off Intellectually. It Clarifies Your Thinking. It Builds Credibility. It Is A Living Engine Of Marketing And Idea Spreading, Working Every Day To Deliver Your Message With Authority. You Should Write One.

Remarkable Visions And Genuine Insight Are Always Met With Resistance. And When You Start To Make Progress, Your Efforts Are Met With Even More Resistance. Products, Services, Career Paths... Whatever It Is, The Forces For Mediocrity Will Align To Stop You, Forgiving No Errors And Never Backing Down Until It's Over

Rehearsing Failure Is Simply A Bad Habit, Not A Productive Use Of Your Time. When You Choose To Visualize The Path That Works, You're More Likely To Shore It Up And Create An Environment Where It Can Take Place.

Seizing New Ground, Making Connections Between People Or Ideas, Working Without A Map-these Are Works Of Art, And If You Do Them, You Are An Artist, Regardless Of Whether You Wear A Smock, Use A Computer, Or Work With Others All Day Long.

Go For The Edges. Challenge Yourself And Your Team To Describe What Those Edges Are, And Then Test Which Edge Is Most Likely To Deliver The Marketing Results You Seek.