I've Always Viewed Myself As A Brand.

Northern Sweden Holds A Special Kind Of Magic. It's Cold, Lonely, And The People Are Tough And Silent, Or So The Stereotype Says. This Is Asa Larsson's Home Turf And I Find As Much Joy In Reading Her Closely Observed Descriptions Of The Environment, As In Following Her Intriguing Plots.

People In Sweden Talk A Lot About The Weather - How Much We Hate It. But Finns Get More Depressed.

I Don't Feel The Need To Prove Myself By Writing The Next Generational Novel.

I've Always Viewed Myself As A Brand. When I Started 10 Years Ago, That Was Very Controversial. 'marketing' And 'pr' Were Dirty Words For The Literary World, But That Has Changed. Once The Book Is Finished, I Want As Many People As Possible To Read It.

Swedish Taxes Are High, And We Don't Get As Much As We Used To For Them. And Our Schools Aren't So Good.