It's Time To Stop Complying With The

To Make A Product, To Market An Idea, To Come Up With Any Problem You Want To Solve That Doesn't Have A Constituency With An Otaku, Is Almost Impossible... There's A Hot Sauce Otaku, But There's No Mustard Otaku.

If You Wait Until You Are Ready, It Is Almost Certainly Too Late.

If It Scares You, It Might Be A Good Thing To Try.

People Are Buying Only One Thing From You: The Way The Engagement (hiring You, Working With You, Dating You, Using Your Product Or Service, Learning From You) Makes Them Feel.

Art Is A Personal Act Of Courage, Something One Human Does That Creates Change In Another.