It's Okay To Be Eccentric If You're

Evil Doesn’t Have To Be An Overt Act; It Can Be Merely The Absence Of Good. If You Have The Ability, The Resources, And The Opportunity To Do Good And You Do Nothing, That Can Be Evil.

Remember: If You Take Bivouac Equipment Along, You Will Bivouac.

There's No Difference Between A Pessimist Who Says, "oh It's Hopeless, So Don't Bother Doing Anything." And An Optimist Who Says, "don't Bother Doing Anything, It's Going To Turn Out Fine Anyways. Either Way, Nothing Happens."

Hire Extremely Independent, Intelligent, And Passionate People, Not Necessarily "experts." Maybe Three Or Four Of My Employees Have Mbas, And Those Guys Aren't Necessarily At The Top Of The Food Chain.

I Never Wanted To Be A Businessman; I Was A Craftsman And Good At Working With My Hands. At Some Point, I Decided That This Company Is My Best Resource. Patagonia Now Exists To Put Into Practice All The Things That Smart People Are Saying We Have To Do Not Only To Save The Planet But To Save The Economy.