Remember: If You Take Bivouac Equipment Along,

The Secret To Happiness Is To Be Working At Your Passion. If You Want To Be Miserable, Lead A Desperate Life Like Everybody Else Where They Drag Their Asses To Work Everyday Because They Hate Their Job.

At Patagonia, Making A Profit Is Not The Goal Because The Zen Master Would Say Profits Happen 'when You Do Everything Else Right'.

Profit Is What Happens When You Do Everything Else Right.

The More You Know, The Less You Need.

...it's The Same With Business. If You Focus On The Goal And Not The Process, You Inevitably Compromise. Businessmen Who Focus On Profits Wind Up In The Hole. For Me, Profit Is What Happens When You Do Everything Else Right.