It's Not Creative Unless It Sells.

I Have Noticed That Agencies Which Are Full Of Fun And Ferment Seem To Create The Best Advertising. If You Are Not Happy In Advertising, For Goodness Sake Find A Job In Which You Would Be Happy. For As Far As I Know, We Pass This Way Only Once

I Do Not Regard Advertising As Entertainment Or An Art Form, But As A Medium Of Information.

Compete With The Immortals

...consumers Do Not Buy One Brand Of Soap, Or Coffee, Or Detergent. They Have A Repertory Of Four Or Five Brands, And Move From One To Another. They Almost Never Buy A Brand Which Has Not Been Admitted To Their Repertory During Its First Year On The Market.

I Always Use My Clients' Products. This Is Not Toady-ism, But Elementary Good Manners.