We All Have A Tendency To Use

When Someone Is Made The Head Of An Office In The Ogilvy & Mather Chain, I Send Him A Matrioshka Doll From Gorky. If He Has The Curiosity To Open It, And Keep Opening It Until He Comes To The Inside Of The Smallest Doll, He Finds This Message: If Each Of Us Hires People Who Are Smaller Than We Are, We Shall Become A Company Of Dwarfs. But If Each Of Us Hires People Who Are Bigger Than We Are, We Shall Become A Company Of Giants.

Many People - And I Think I Am One Of Them - Are More Productive When They've Had A Little To Drink. I Find If I Drink Two Or Three Brandies, I'm Far Better Able To Write.

The Pursuit Of Excellence Is Less Profitable Than The Pursuit Of Bigness, But It Can Be More Satisfying.

I'd Like To Be Remembered, As A Copywriter Who Had Some Big Ideas. That's What The Advertising Business Is All About. Big Ideas

I Prefer The Discipline Of Knowledge To The Anarchy Of Ignorance.