Take A Chance On Your Own Abilities

Don’t Try To Please Everyone. There Are Countless People Who Don’t Want One, Haven’t Heard Of One Or Actively Hate It. So What?

It Doesn't Matter If You're Right, It Matters If You Are Understood.

The Next Time You Have A Choice Between Chasing The Charts (whichever Charts You Keep Track Of) And Doing The Work Your Customers Crave, Do The Work Instead.

Don’t Try To Make A Product For Everybody, Because That Is A Product For Nobody.

We've Been Trained To Prefer Being Right To Learning Something, To Prefer Passing The Test To Making A Difference, And Most Of All To Prefer Fitting In With The Right People