It's Clear That It Is In The

Most People Assume That A Record Shop's Success Lies In Selling Records. In Fact, Virgin's Success Both In Mail Order And The Record Shops Lay In Skill At Buying Records.

The Jet Stream Is A Very Strong Force And Pushing A Balloon Into It Is Like Pushing Up Against A Brick Wall, But Once We Got Into It, We Found That, Remarkably, The Balloon Went Whatever Speed The Wind Went.

In The '80's My Gut Feeling Was That Airlines Were Crap. I Hated Spending Time On Planes. I Thought We Could Create The Kind Of Airline I'd Like. So We Got A Secondhand 747 And Gave It A Go.

Whatever You And Your Team Decide Your New Brand Will Stand For, Deliver On That Promise. That's The Only Way You'll Ever Control Your Brand. And Beware: Brands Always Mean Something. If You Don't Define What The Brand Means, Your Competitors Will.

Well, I'm Somebody Who Is Just Living ...living Life, And If I Get Frustrated By Something, Then I Like To Try To Put It Right.