It Will Take You Less Time And

But If The Cow Is Purple, You'd Notice It, Ok? The Thing That's Going To Decide What Gets Talked About, What Gets Done, What Gets Changed, What Gets Purchased, What Gets Built Is, Is It Remarkable? And Remarkable's A Really Cool Word 'cause We Think It Just Means Neat, But It Also Means Worth Making A Remark About, And That Is The Essence Of Where Idea Diffusion Is Going.

Fitting In Is A Short-term Strategy That Gets You Nowhere. Standing Out Is A Long-term Strategy That Takes Guts And Produces Results.

If You're Not Upsetting Anyone, You're Not Changing The Status Quo.

What If Getting Bigger Isn't The Point? What If You Merely Got Better?

Canoeing Was Hard And Scary, And The Wind Could Blow You Across The Lake If You Did It Wrong. After A Year Of Not Doing It Right, I Could Talk To People And Get Them To Sit Up Straight, Take Different Kinds Of Chances, To Breathe Differently, To Engage In The Moment In The Boat. And I Changed Them, And I Changed Me In The Process.