It Was Shocking To Realize How Many

If You Get People To Feel That They Are Putting Something, That They Are Creating It And So On, Their Love For The Project Would Increase. The More Something Is Yours, The More You're Willing To Invest In It.

In The U.s., I Think There Is An Ideology Of Not Telling Kids What To Do. Nobody To Tell You Who To Marry, Not Tell You What Job To Pick. You're Your Own Person. You Have The Freedom To Choose, Including The Freedom To Fail In Magnificent Ways. And I Think That's The Big Difference. In Other Countries There Is Basically A Social Norm About Saving That Is Passed From Generation To Generation. In The U.s. There Isn't.

The Idea That You Will Make The Right Decision Every Time Is Very Unlikely.

Kids Don't Care What Party They Have, Right? They Want Cake And They Want To Run Around. Nothing Else Matters. But In This Escalation, All The Kids Want Parties Like Their Friends. So, If All The Friends Have An Amazing, Expensive Party, They All Want The Same Thing. If We All Got To Scale Down As A Coordinated Effort, All The Kids Would Have Been Just As Happy.

Dishonesty Is All About The Small Acts We Can Take And Then Think, 'no, This Not Real Cheating.' So If You Think That The Main Mechanism Is Rationalization, Then What You Come Up With, And That's What We Find, Is That We're Basically Trying To Balance Feeling Good About Ourselves.