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People Are Irrational - And Predictably So.
-Dan Ariely
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People Are Irrational - And Predictably So.
Dan Ariely
People Are Irrational - And Predictably So.
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People
Irrational
More From Dan Ariely
Who Would You Trust Right Now? Which Bank Would You Trust? Which Investment Would You Trust? Do You Really Want To Put Your Money; Do You Want To Suffer More Of These Losses That We Just Had? You Know, These Volatility That We See Is Just Unexplainable By Any Rational Standards. Nobody Has Any Clue About How To Explain This, And Nobody Wants To Experience That. So, We Hold More Money Back, We Don't Necessarily Want To Invest In The Market And By Default, People Are Saving More.
Loss
People
Suffering
It Is Helpful To Think Of People As Having Two Fundamental Motivations: The Desire To See Ourselves As Honest, Good People, And The Desire To Gain The Benefits That Come From Cheating - On Our Taxes Or On The Football Field.
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While We Somehow Understand Revenge On An Intuitive Level Between Individuals, I Do Suspect That Companies, Assuming That People Are Rational, Completely Miss And Underestimate The Motivation People Have For Revenge.
Motivation
Revenge
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The More Cashless Our Society Becomes, The More Our Moral Compass Slips.
Our Society
Moral
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When We Save, Everybody In The Household Is Just Suffering. By Having The Coin In A Visible Way, When You Scratch, You Can Say The Person That Is In Charge Of The Making Money For The Family Is Doing The Right Thing.
Suffering
Scratches
Coins
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