It Takes Three Years To Be An

Decide, Before You Start, That You're Going To Change Three Things About What You Do All Day At Work. Then, As You're Reading, Find The Three Things And Do It. The Goal Of The Reading, Then, Isn't To Persuade You To Change, It's To Help You Choose What To Change.

What If Getting Bigger Isn't The Point? What If You Merely Got Better?

For Most Modern Marketers, Quantity Isn't The Point. What Matters Is To Matter. Lives Changed. Work That Made An Actual Difference. Connection.

Turn Strangers Into Friends. Turn Friends Into Donors. And Then Do The Most Important Job: Turn Your Donors Into Fundraisers.

Seek Out Habits That Help You Overcome Fear Or Inertia. Destroy Those That Do The Opposite.