It Is In Its Pure Form That

Catch Instants. Spontaneity, Freshness.

A Too-expected Image (cliché) Will Never Seem Right, Even If It Is.

An Old Thing Becomes New If You Detach It From What Usually Surrounds It.

The Most Ordinary Word, When Put Into Place, Suddenly Acquires Brilliance. That Is The Brilliance With Which Your Images Must Shine.

Empty The Pond To Get The Fish.