In The Long Term, You Have To

Technological Revolutions Are Very Hard To Predict. My Favourite Example Is Someone In 1850 Taking Care Of Horses As A Farrier. They Would Have Said, "look, Horses Have Been Part Of Human Existence For 5,000 Years. We Are Horse People. It's Permanent." But All Of A Sudden, The Internal Combustion Engine Comes Along And, With It, Oil Fields And Automobiles, Which Basically Replace The Horse Completely. So We Often Have These Long Periods Of Stability And Then A Sudden Inflection Point.

In Fact, Technology Has Been The Story Of Human Progress From As Long Back As We Know. In 100 Years People Will Look Back On Now And Say, 'that Was The Internet Age.' And Computers Will Be Seen As A Mere Ingredient To The Internet Age.

I Got The Idea For Netflix After My Company Was Acquired. I Had A Big Late Fee For Apollo 13. It Was Six Weeks Late And I Owed The Video Store $40. I Had Misplaced The Cassette. It Was All My Fault.

The Netflix Brand For Tv Shows Is Really All About Binge Viewing. The Ability To Get Hooked And Watch Episode After Episode.

Truly Brilliant Marketing Happens When You Take Something Most People Think Of As A Weakness And Reposition It So People Think Of It As A Strength.