In The Long Run, Doing Work That's

I'm Not Proposing That You Let The Crowd Dictate, Or That You Work Hard To Fit In. Far From It. I'm Proposing That You Know The Impact Your Choices Are Having And Act Accordingly.

Once You Have Permission To Talk To Someone, Finding New Products Or Services For Them Is A Smart Way To Grow.

Personalizatio N Wasn't Supposed To Be A Cleverly Veiled Way To Chase Prospects Around The Web, Showing Them The Same Spammy Ad For The Same Lame Stuff As Everyone Else Sees. No, It Is A Chance To Differentiate At A Human Scale, To Use Behavior As The Most Important Clue About What People Want And More Important, What They Need.

The Person Who Fails The Most Wins.

Caring, It Turns Out, Is A Competitive Advantage, And One That Takes Effort, Not Money.