In The Computer Field, The Moment Of

Think Of The Design Process As Involving First The Generation Of Alternatives And Then The Testing Of These Alternatives Against A Whole Array Of Requirements And Restraints.

The Situation Has Provided A Cue; This Cue Has Given The Expert Access To Information Stored In Memory, And The Information Provides The Answer. Intuition Is Nothing More And Nothing Less Than Recognition.

The Simplest Scheme Of Evolution Is One That Depends On Two Processes; A Generator And A Test. The Task Of The Generator Is To Produce Variety, New Forms That Have Not Existed Previously, Whereas The Task Of The Test Is To Cull Out The Newly Generated Forms So That Only Those That Are Well Fitted To The Environment Will Survive.

The Proper Study Of Mankind Is The Science Of Design.

Engineering, Medicine, Business, Architecture And Painting Are Concerned Not With The Necessary But With The Contingent - Not With How Things Are But With How They Might Be - In Short, With Design.