In 'tarahumara' Land, There Was No Crime,

We've Got A Motto Here-you're Tougher Than You Think You Are, And You Can Do More Than You Think You Can.

Running Is The Heart Of What It Means To Be Human.

That Was The Real Secret Of The Tarahumara: They'd Never Forgotten What It Felt Like To Love Running. They Remembered That Running Was Mankind's First Fine Art, Our Original Act Of Inspired Creation. Way Before We Were Scratching Pictures On Caves Or Beating Rhythms On Hollow Trees, We Were Perfecting The Art Of Combining Our Breath And Mind And Muscles Into Fluid Self-propulsion Over Wild Terrain. And When Our Ancestors Finally Did Make Their First Cave Paintings, What Were The First Designs? A Downward Slash, Lightning Bolts Through The Bottom And Middle-behold, The Running Man.

Every Morning In Africa, A Gazelle Wakes Up, It Knows It Must Outrun The Fastest Lion Or It Will Be Killed. Every Morning In Africa, A Lion Wakes Up. It Knows It Must Run Faster Than The Slowest Gazelle, Or It Will Starve. It Doesn't Matter Whether You're The Lion Or A Gazelle-when The Sun Comes Up, You'd Better Be Running.

In 'tarahumara' Land, There Was No Crime, War Or Theft. There Was No Corruption, Obesity, Drug Addiction, Greed, Wife-beating, Child Abuse, Heart Disease, High Blood Pressure, Or Carbon Emissions. They Didn't Get Diabetes, Or Depressed, Or Even Old: 50-year-olds Outran Teenagers.