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Justification For Infidelity And Dishonesty In All Their Manifestations Lies In The Marginal Cost Economics Of “just This Once.

One Reason There Are So Many Short-lived Management Fads Is That Their Prescriptions Were Derived And Advocated In Precisely This Way. So Managers Read About A Fad And Try It, Find That It Doesn't Work, Abandon The Effort, And Move On To The Next Thing. In Reality, It Is Usually The Case That The Faddish Prescription Was Indeed Sound Advice In Certain Circumstances, But Actually Was Poor Advice In Other Circumstances.

It's Like In Biological Evolution: The Population Will Evolve, Even Though Individuals Can't. The Same Thing Happens In The Corporate World: The Population Of Business Units Within Corporations Evolves, Even Though Individual Business Units Can't. That's Because The Capabilities Of Business Units Reside In Their Processes And Their Values, And By Their Very Nature, Processes And Values Are Inflexible And Meant Not To Change.

A Lot Has Been Written About The Internet Bust. From My Point Of View, It's Quite Clear The Internet Isn't A Category; The Internet Is A Technological Infrastructure That Can Be Deployed To Facilitate A Disruptive Business Model Or A Sustaining Business Model.

People Still Cling To This Belief That Innovation Is Just Random And Unpredictable. But If You Look Closely, There Are Some Real Patterns. The Companies That Recognize And Take Advantage Of Those Patterns Have The Real Opportunity To Create Competitive Advantage.