In Order To 'hold Fast' To Something,

When People Are Given A Moderate Number Of Options (4 To 6) Rather Than A Large Number (20 To 30), They Are More Likely To Make A Choice, Are More Confident In Their Decisions, And Are Happier With What They Choose.

What Leads Us Astray Is Confusing More Choices With More Control. Because It Is Not Clear That The More Choices You Have The More In Control You Feel. We Have More Choices Than We've Ever Had Before.

In Reality, Many Choices Are Between Things That Are Not That Much Different. The Value Of Choice Depends On Our Ability To Perceive Differences Between The Options.

One Could Even Argue That We Have A Duty To Create And Pass On Stories About Choice Because Once A Person Knows Such Stories, They Can't Be Taken Away From Him. He May Lose His Possessions, His Home, His Loved Ones, But If He Holds On To A Story About Choice, He Retains The Ability To Practice Choice.

The Typical American Reports Making About 70 [choices] In A Typical Day.