In Its Relation To The Reality Of

The Philosopher ... Subjects Experience To His Critical Judgment, And This Contains A Value Judgment Namely, That Freedom From Toil Is Preferable To Toil, And An Intelligent Life Is Preferable To A Stupid Life. It So Happened That Philosophy Was Born With These Values. Scientific Thought Had To Break This Union Of Value Judgment And Analysis, For It Became Increasingly Clear That The Philosophic Values Did Not Guide The Organisation Of Society.

The Organism Is Thus Being Preconditioned For The Spontaneous Acceptance Of What Is Offered. Inasmuch As The Greater Liberty Involves A Contraction Rather Than Extension And Development Of Instinctual Needs, It Works For Rather Than Against The Status Quo Of General Repression - One Might Speak Of "institutionalized Desublimation". The Latter Appears To Be A Vital Factor In The Making Of The Authoritarian Personality Of Our Time.

The People Recognize Themselves In Their Commodities; They Find Their Soul In Their Automobile, Hi-fi Set, Split-level Home, Kitchen Equipment.

The Capabilities (intellectual And Material) Of Contemporary Society Are Immeasurably Greater Than Ever Before - Which Means That The Scope Of Society's Domination Over The Individual Is Immeasurably Greater Than Ever Before. Our Society Distinguishes Itself By Conquering The Centrifugal Social Forces With Technology Rather Than Terror, On The Dual Basis Of An Overwhelming Efficiency And An Increasing Standard Of Living.

The Avant-garde And The Beatniks Share In The Function Of Entertaining Without Endangering The Good Conscience Of The Men Of Good Will.