One-dimensional Thought Is Systematically Promoted By The

Coming To Life As Classics, They Come To Life As Other Than Themselves; They Are Deprived Of Their Antagonistic Force, Of The Estrangement Which Was The Very Dimension Of Their Truth.

Technical Progress And More Comfortable Living Permit The Systematic Inclusion Of Libidinal Components Into The Realm Of Commodity Production And Exchange. But No Matter How Controlled The Mobilization Of Instinctual Energy May Be (it Sometimes Amounts To A Scientific Management Of Libido), No Matter How Much It May Serve As A Prop For The Status Quo - It Is Also Gratifying To The Managed Individuals, Just As Racing The Outboard Motor, Pushing The Power Lawn Mower, And Speeding The Automobile Are Fun.

One Will Only Be Free When One Plays And One's Society Will Become A Piece Of Art.

The So-called Consumer Society And The Politics Of Corporate Capitalism Have Created A Second Nature Of Man Which Ties Him Libidinally And Aggressively To The Commodity Form. The Need For Possessing, Consuming, Handling And Constantly Renewing The Gadgets, Devices, Instruments, Engines, Offered To And Imposed Upon The People, For Using These Wares Even At The Danger Of One’s Own Destruction, Has Become A “biological” Need.

To The Degree To Which They Correspond To The Given Reality, Thought And Behavior Express A False Consciousness, Responding To And Contributing To The Preservation Of A False Order Of Facts. And This False Consciousness Has Become Embodied In The Prevailing Technical Apparatus Which In Turn Reproduces It.