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In An Ironic Twist, I Now See Good To Great Not As A Sequel To Built To Last, But More Of A Prequel. Good To Great Is About How To Turn A Good Organization Into One That Produces Sustained Great Results. Built To Last Is About How You Take A Company With Great Results And Turn It Into An Enduring Great Company Of Iconic Stature.

-James C. Collins

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In An Ironic Twist, I Now See

James C. Collins

In An Ironic Twist, I Now See Good To Great Not As A Sequel To Built To Last, But More Of A Prequel. Good To Great Is About How To Turn A Good Organization Into One That Produces Sustained Great Results. Built To Last Is About How You Take A Company With Great Results And Turn It Into An Enduring Great Company Of Iconic Stature.

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