In A Battle Between Two Ideas, The

Fitting In Is A Short-term Strategy That Gets You Nowhere. Standing Out Is A Long-term Strategy That Takes Guts And Produces Results.

Getting Picked Is Fine If It Happens To You. But It's Not A Plan. It's A Version Of Waiting And Hoping.

The Market And The Consumer And Idea Trump The System.

When You Walk Around Braced For Impact, You're Dramatically Decreasing Your Chances. Your Chances To Avoid The Outcome You Fear, Your Chances To Make A Difference, And Your Chances To Breathe And Connect.

Every Revolution Destroys The Average Middle First And Most Savagely.